Sunday, August 21, 2011

'Buyology' offers a peek inside buyers' heads (Reposted by JoDa Hodge)

'Buyology' offers a peek inside buyers' heads - USATODAY.com
'Buyology' offers a peek inside buyers' heads

By Seth Brown, Special for USA TODAY
Picture a mad scientist in his laboratory, cackling with glee as he tries to unlock the secrets of the human mind. Now, consider the unsettling possibility that the scientist may be on to something.

Marketing expert Martin Lindstrom is that scientist, caught up in the excitement of research in his new book, Buyology. Lindstrom first became aware of neurological marketing research through a Forbes magazine article, "In Search of the Buy Button."

The article discussed a lab in England, where a neuroscientist teamed with a market researcher to scan the brainwaves of subjects watching commercials. Lindstrom was thrilled that unbiased access to the consumer brain was finally available.

A difficulty of standard marketing research, Lindstrom says, is that people will not — or cannot — provide accurate information about their mental states.

When asked why they prefer a brand of soft drink, or how a warning label affects them, most people cannot give a straight answer. This, Lindstrom says, is the great advantage of brain waves.

"They don't waver, hold back, equivocate, cave in to peer pressure, conceal their vanity, or say what they think the person across the table wants to hear. … Neuroimaging could uncover truths that a half-century of market research, focus groups and opinion polling couldn't come close to accomplishing."

Two technologies were used in Lindstrom's studies: SST (Steady State Topography) and fMRI (functional Magnetic Resonance Imaging). In a series of tests spanning three years and more than 2,000 subjects, he concluded:

•Warning labels on cigarettes don't work. They stimulate activity in the part of a smoker's brain linked to cravings.

•Traditional advertisements no longer create lasting impressions. By age 66, most people with a TV will have seen nearly 2 million commercials. That makes it hard for an ad to increase a viewer's memory of a brand, despite the millions spent.

•Product placement only works when fully integrated. It works when Coke-bottle-shaped furniture is part of the set design on American Idol, for example, or when Reese's Pieces candy was used for bait in the movie E.T. However, when a product is not integrated, such as FedEx packages appearing in the background of Casino Royale, there is no measurable effect with regard to viewer recollection of brand.

•Sex sells itself. Viewers of sexually suggestive ads did pay attention, but more to the sex than the ad. In one study, fewer than 1-in-10 men who saw a sexually suggestive ad could recall the product, while twice as many remembered the product in non-sexually suggestive ads.

•Successful branding functions like religion. Simple rituals, such as putting a lime wedge in a Corona or slowly pouring a Guinness, give the brand added cachet. Brands attract zealous followers — "I'm a Mac; I'm a PC." Scans using fMRI technology showed that some viewers had the same neurological response to strong brands that they did to religious iconography.

•Subliminal advertising can be highly effective. When watching an advertisement, viewers automatically raise their guard against its message. With subliminal advertisements, viewers' guards are down, so their responses are more direct.

•Marketing isn't restricted to the visual. Many companies use smells to sell products. Fast-food restaurants and supermarket bakeries use artificial fresh-cooked food smells. Sounds also effect buying. A study showed shoppers purchased French or German wine depending on which nationality's music was playing on store speakers.

Lindstrom's research should be of interest to any company launching a new product or brand. "Eight out of 10 products launched in the United States are destined to fail," Lindstrom writes. "Roughly 21,000 new brands are introduced worldwide per year, yet history tells us that more than 90% of them are gone from the shelf a year later."

It's likely that the information in this book will be used in future marketing campaigns, so even if you aren't in the marketing business, it's a worthwhile read as a measure of self-awareness and self-defense.

Seth Brown is a freelance writer and the author of Rhode Island Curiosities. His website is www.RisingPun.com

Reposted by JoDa Hodge
http://www.7dvt.com/2005/born-be-wild
http://www.imdb.com/name/nm4347909/
https://www.facebook.com/people/JoDa-Hodge/100002603415178
www.stowefilm.com
www.youtube.com/watch?v=TH_cOLcnX4s
www.departedharvest.com
twitter.com/jodaism
http://jodahodge.tumblr.com/
https://jodahodge.wordpress.com/2011/07/09/joda-hodge/
http://www.blogger.com/profile/03405317205671402517
http://www.goodbyebrother.com/
jodahodge.net

joda.tv




Friday, August 19, 2011

The Four Personality Types: Initiators, Blockers, Supporters, and Observers by Richard Nantel (reposted by JoDa Hodge)

The Four Personality Types: Initiators, Blockers, Supporters, and Observers



I just finished reading Sway: The Irresistible Pull of Irrational Behavior,
which explores the psychological influences that can lead us to make
bad decisions. One section of this book proposes that only four types of
people exist in any group:


  • Initiators who always have ideas, propose new projects, and are optimistic about the outcomes
  • Blockers who are likely to question and block new initiatives
  • Supporters who side with either the initiator or the blocker
  • Observers who don’t take sides but prefer to just comment on the matter at hand

You would think you’d like to fill up your team with plenty of
initiators and few blockers to help drive innovation. But, that would be
risky. Initiators tend to be highly optimistic about any new idea.
Without a sobering second thought by a blocker, energy can be wasted on
bad ideas.


The risks are significantly higher in the airline industry. Research
indicates that a large percentage of plane crashes have been caused by
pilots who, as confident and optimistic initiators, attempted dangerous
maneuvers. The other members of the cabin crew, too respectful of the
captain’s authority and swayed by the captain’s optimism, remained
silent. As the author describes it:


“A strong initiator can quell a blocker.”


To address this risk, airline cabin crews are being provided with
Crew Resource Management training to learn to become potential blockers
when faced with bad or overly optimistic decisions by those in
authority. This training program was designed by NASA and is intended to
catch bad decisions before they result in loss of life.


“When pilots spot a departure from safety procedures, they are trained to challenge the captain.”


Teams in any workplace should learn these skills. Those in charge
need to learn to tolerate dissent. Blockers need to be given the freedom
to voice concerns without reprisal and need to be encouraged to provide
feedback.


stowefilm.com

joda.tv

www.jodahodge.net

jodahodge.com

www.imdb.com/name/nm4347909
departedharvest.com
departedharvest.net
departedharvest.info
jodahodge.tumblr.com
www.7dvt.com/2005/born-be-wild
http://www.7dvt.com/2011local-writer-talks-about-mashing-cowboys-amp-aliens
www.imdb.com/name/nm4347909
www.facebook.com/people/JoDa-Hodge/100002603415178

www.youtube.com/watch?v=mWFPcEYQw1I
twitter.com/jodaism
jodahodge.wordpress.com/2011/07/09/joda-hodge
jodahodge.blogspot.com/2011/07/joda-hodge.html
www.imdb.com/name/nm4347909/filmogenre
www.goodbyebrother.com


The Four Personality Types: Initiators, Blockers, Supporters, and Observers by Richard Nantel (reposted by JoDa Hodge)

The Four Personality Types: Initiators, Blockers, Supporters, and Observers



I just finished reading Sway: The Irresistible Pull of Irrational Behavior,
which explores the psychological influences that can lead us to make
bad decisions. One section of this book proposes that only four types of
people exist in any group:


  • Initiators who always have ideas, propose new projects, and are optimistic about the outcomes
  • Blockers who are likely to question and block new initiatives
  • Supporters who side with either the initiator or the blocker
  • Observers who don’t take sides but prefer to just comment on the matter at hand

You would think you’d like to fill up your team with plenty of
initiators and few blockers to help drive innovation. But, that would be
risky. Initiators tend to be highly optimistic about any new idea.
Without a sobering second thought by a blocker, energy can be wasted on
bad ideas.


The risks are significantly higher in the airline industry. Research
indicates that a large percentage of plane crashes have been caused by
pilots who, as confident and optimistic initiators, attempted dangerous
maneuvers. The other members of the cabin crew, too respectful of the
captain’s authority and swayed by the captain’s optimism, remained
silent. As the author describes it:


“A strong initiator can quell a blocker.”


To address this risk, airline cabin crews are being provided with
Crew Resource Management training to learn to become potential blockers
when faced with bad or overly optimistic decisions by those in
authority. This training program was designed by NASA and is intended to
catch bad decisions before they result in loss of life.


“When pilots spot a departure from safety procedures, they are trained to challenge the captain.”


Teams in any workplace should learn these skills. Those in charge
need to learn to tolerate dissent. Blockers need to be given the freedom
to voice concerns without reprisal and need to be encouraged to provide
feedback.


stowefilm.com

joda.tv

www.jodahodge.net

jodahodge.com

www.imdb.com/name/nm4347909
departedharvest.com
departedharvest.net
departedharvest.info
jodahodge.tumblr.com
www.7dvt.com/2005/born-be-wild
http://www.7dvt.com/2011local-writer-talks-about-mashing-cowboys-amp-aliens
www.imdb.com/name/nm4347909
www.facebook.com/people/JoDa-Hodge/100002603415178

www.youtube.com/watch?v=FLharr8625U
www.youtube.com/watch?v=TH_cOLcnX4s

www.youtube.com/watch?v=mWFPcEYQw1I
twitter.com/jodaism
jodahodge.wordpress.com/2011/07/09/joda-hodge
jodahodge.blogspot.com/2011/07/joda-hodge.html
www.imdb.com/name/nm4347909/filmogenre
www.goodbyebrother.com
www.youtube.com/watch?v=Ct753kq0pgM
www.youtube.com/watch?v=TnHyoyydn1g
www.blogger.com/profile/03405317205671402517
jodahodge.wordpress.com
jodahodge.wordpress.com/2011/08/18/by-joda-hodge
jodahodge.blog.com/2011/07/09/joda-hodge
www.youtube.com/watch?v=RJ9PgcLLtpk
www.imdb.com/media/rm3093740288/nm4347909
http://jodahodge.tumblr.com/post/8510420930/fibonacci-spiral-and-the-golden-ratio-achieve
jodahodge.wordpress.com/2011/.../joda-hodge-creative-destruction/
www.facebook.com/public/JoDa-Hodge
jodahodge.blog.com/2011/07/09/joda-hodge-welcomes

Wednesday, August 17, 2011

by JoDa Hodge

http://www.7dvt.com/2005/born-be-wild

http://www.7dvt.com/2011local-writer-talks-about-mashing-cowboys-amp-aliens

http://www.imdb.com/name/nm4347909/

https://www.facebook.com/people/JoDa-Hodge/100002603415178

www.stowefilm.com

www.departedharvest.com

https://jodahodge.wordpress.com/2011/07/09/joda-hodge/

twitter.com/jodaism

www.goodbyebrother.com

http://www.imdb.com/media/rm3093740288/nm4347909

http://jodahodge.tumblr.com/

http://www.youtube.com/watch?v=7e-EyRAvjjM

www.reel.ly/JoDaism

http://www.youtube.com/watch?v=mWFPcEYQw1I

shsupershow.net/the_players

jodahodge.blog.com/

www.youtube.com/watch?v=TH_cOLcnX4s

www.youtube.com/watch?v=FLharr8625U

www.youtube.com/watch?v=Ct753kq0pgM

www.youtube.com/watch?v=TnHyoyydn1g

gosong.net/barnaby.html

www.7dvt.com/searchindex?page=8&filter1=3999

interceder.net/topic/barnaby

vupas.com/artists/barnabys

http://www.imdb.com/search/title?genres=mystery&sort=runtime&title_type=documentary&licb=0.9339594527025971

http://www.videoarasana.info/izle/barnaby/

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www.imdb.de/media/rm2204547840/nm4347909

http://www.7dvt.com/searchindex?page=3&filter0=thespians

rivertonrealestatevids.com/350

www.youtube.com/user/departedharves

www.imdb.pt/name/nm4347909/maindetails

http://www.eezeeplc.com/chattothemic/old%20files/vidfeeder.php?tag=joda

vupas.com/artists/xeon

www.tubey.net/search+Barnaby

mlook.ru/index.php?squ=Xeon%20Music

youtu.be/watch?v=NJcbtTF6_ds&feature=related

www.24listen.com/barnaby.html

www.veengle.com/s/barnabys.html

yy6.org/jodaleel.jo

www.tvclip.biz/pub/joda/

archive.tellytube.in/liferaft/

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catmp3.com/Xeon.html

www.adulttube.info/s.php?vsid=0&q=PICARESQUE

mlook.ru/index.php?squ=Xeon%20Music&page=4

http://www.eezeeplc.com/chattothemic/old%20files/vidfeeder.php?tag=liferaft

http://www.encyclopedia.com/Seven+Days/publications.aspx?date=200507&pageNumber=1

http://www.imdb.com/search/text?realm=name&field=bio&q=%2522Spread%20of%20the%20Eagle,%20The%2522

www.jodahodge.net

joda.tv

www.youtube.com/user/jodahodge

departedharvest.net

departedharvest.info

apps.stevenson.edu/directory/bio/​chrisreed.cfm

www.wordiq.com/definition/Hodge_dual

pktube.onepakistan.com/liferaft

interceder.net/list/Barnaby

www.youtube.com/watch?v=FHI-8jBig7I

timesofindia.indiatimes.com/topic/Joda




by JoDa Hodge
HippieBusMovie.com


Monday, August 15, 2011

Hairdryers 'can increase risk of miscarriage' (Reposted by JoDa Hodge)

Hairdryers 'can increase risk of miscarriage'

by TAHIRA YAQOOB, Daily Mail

Pregnant women increase their risk of miscarriage by using hairdryers and other electrical appliances, scientists claim.

A study of mothers-to-be suggests electro-magnetic fields around common household appliances could double the chances of losing a baby.

Travelling on trains or trams could have similar effects.

U.S. researchers asked more than 1,000 women in their first ten weeks of pregnancy to spend a day wearing meters around their waists measuring the magnetic fields.

They claim to have found that women exposed to levels of at least 1.6 microteslas - the unit for measuring electromagnetic fields, or EMF - were nearly twice as likely to miscarry.

EMFs are thought to subtly disrupt cell-to-cell communication, which can lead to a miscarriage.

Standing 30cm away from a vacuum cleaner or electric drill will expose a person to between two and 20 microteslas. Food mixers produce between 0.6 and 10, dishwashers 0.6 to three and washing machines 0.15 to three.

A total of 662 women from the 1,063 who took part in the tests in San Francisco were found to be in the high-risk category.

Researcher De-Kun Li, who pioneered the project at the Kaiser Foundation Research Institute in Oakland, California, told today's New Scientist magazine: 'That is another confirmation that the effect is due to EMF. People have never looked at peak EMFs before.

'My study opens a new chapter for these EMF effects, not just for miscarriages but for other health effects as well.'

Mr Li's team now plans to analyse data from the meters, which recorded EMF levels every ten seconds, to discover which appliances posed the greatest risk.

Research has shown electric shavers, hairdryers, vacuum cleaners and trains can produce strong fields with high exposure the closer they are.

Fellow scientists at the California department of health services in Oakland reanalysed tests carried out on pregnant women 11 years ago in the wake of Mr Li's findings.

They claim to have found women exposed to peak EMF levels of more than 1.4 microteslas were nearly twice as likely to miscarry. Previous studies on the effect of lowfrequency EMFs on pregnant women have been inconclusive but Mr Li thinks that is because average exposure levels rather than peak values were examined.

The peak values set by Mr Li are well below the recommended exposure limit of 1,600 microteslas, although some scientists were unconvinced by his findings.

U. S. scientist Michael Bracken, of Yale University, dismissed the theory.

He said: 'There are numerous ways of measuring these fields and one worries if you do it enough times then you are going to find positive associations. There is a real risk in these things getting overinterpreted and scaring the dickens out of people.'


Reposted by JoDa Hodge

StoweFilm.com

GoodbyeBrother.com



Saturday, August 13, 2011

JoDa Hodge's Bio

JoDa Hodge's Bio:

JoDa Hodge was born on a Vermont hippie commune in a record snow storm and spent the first part of his life living in his parents’ teepee with no running water or electricity. Growing up in a sylvan hilltop town, JoDa learned the art of guns, dirt bikes, carpentry, community, creativity, cash crops, story-tellin’ and women. After graduating from the University of Vermont with degrees in Psychology, English and Communications (focusing on TV & Film Production) JoDa Hodge quit his position as an angry young cameraman for WCAX-TV News and bought a mint-condition Harley from the funeral home director in Hardwick with a credit card and spare student loan (after sleeping many homeless nights on the shores of Lake Champlain, Freegan dumpster-diving area bakeries and pizza shops, heckled by the cops). JoDa then rode, solo and broke, from San Francisco to Vermont on his Hog to pen his first 373-page novel, Freedom Road, and shoot his scandalous first feature film about an all-female biker gang, The Eagles.

Now JoDa Hodge serves as CEO and Manager of Darvest Films, LLC, and feature film/TV producer, writer and director. He is also the vocal president of The Stowe Film Society (StoweFilm.com). JoDa currently sleeps under the stars in Vermont building energy-efficient and disaster-resistant Green homes, performing charity work for ChildrenoftheNight.org, volunteering for CatamountArts.org, donating locally and running with bad brothers who keep their word.

JoDa Hodge seeks a literary agent for his new heart-breaking and controversial novel, Sex and Death (SexAndDeath.com). He also welcomes experienced producers and investors aboard his award-winning feature film script, Departed Harvest (DepartedHarvest.com), and his wild, heady and satirical script, HippieBusMovie.com, co-authored with JoDa’s powerful mentor, DJ Link. JoDa Hodge’s touching short film, Goodbye Brother, has been entered into the Vermont International, Sundance, Austin, Telluride, Nashville, Cleveland, St. Louis, Foyle, Ann Arbor and AFI film festivals.

R.I.P. Nathan Hodge and Larry Holden, my Boys into the Light.

Love & Knowledge, Brothers & Sisters,

JoDa Hodge
JoDaHodge.com
GoodbyeBrother.com